Advertising & Campaign Slogans

Advertising & Campaign Slogans

  • Carlsberg (lager): "Probably the best lager in the world"
  • Coca-Cola: It’s the real thing. (International, 1969)
  • Crest toothpaste: Look, Ma! No cavities! (US, 1958)
  • Doublemint Gum: “Double your pleasure, double your fun.”
  • Folgers: “The best part of waking up, is Folger’s in your cup.”
  • Heineken: Refreshes the parts other beers cannot reach
  • Heinz Baked Beans "Beanz meanz Heinz"
  • Honey Nut Cheerios: “We’re gonna tempt your tummy, with the taste of nuts and honey, its a honey of an O, it’s Honey Nut Cheerios.”
  • Kellogg’s Frosted Flakes: They’re gr-r-reat! (US, 1950s)
  • Kit Kat Chocolate Bar: “Have a break, have a Kit Kat”
  • Lucky Charms: “Lucky Charms. They’re magically delicious.”
  • Maxwell House coffee: Good to the last drop. (US, 1907)
  • M&M’s: Melts in your mouth, not in your hands. (US, 1954)
  • Mounds and Almond Joy: “Because sometimes you feel like a nut. Sometimes you don’t.”
  • Palmolive Dish Detergent: “You’re soaking in.”
  • Pepsi: The choice of a new generation
  • Raid: Kills bugs dead (US, 1966)
  • Reese’s Peanut Butter Cups: “You got chocolate in my peanut butter!”; “Two great tastes that tastes great together.”
  • Rice Crispies: “Snap Crackle Pop Rice Crispies”
  • Skittles: Taste the rainbow
  • Snickers: “Hungry? Why wait?”
  • Sony: “Like no other, make believe.”
  • Southwestern Bell Yellow Pages: Let your fingers do the walking. (US, 1962)
  • Starburst: “Isn’t life juicy?”
  • Timex watch: Takes a licking and keeps on ticking.
  • Tootsie Pop: “How many licks does it take to get to the Tootsie Roll Center of a Tootsie Pop? The world may never know.”
  • Trix Cereal: “Silly Rabbit, Trix are for kids!”
  • United Negro College Fund: A mind is a terrible thing to waste. (US, 1972)
  • Wheaties: Breakfast of Champions
  • Xbox 360: Life’s short, play more.
  • York Peppermint Patty: “Get the Sensation.”

COMPANY SLOGANS

  • 3M: "Innovation"
  • 7-Eleven: "Oh Thank Heaven for 7-Eleven"
  • A.T. Kearney: ”Ideas That Last”
  • Abbott Laboratories: "A Promise for Life"
  • ACE Aviation Holdings: ”At Air Canada We Are Not Happy Until You Are Happy.”
  • ACN Inc: "One world. One Vision.
  • Acorn Computers: ”No slogan”
  • Adelphia: "Get. Watch. Do What You Want."
  • Adidas: Impossible is Nothing
  • Affiliated Computer Services: "People Making Technology Work"
  • Agere Systems: "How Communication Happens"
  • Agilent: "Dreams Made Real"
  • Albertsons: "Helping Make Your Life Easier"
  • Allstate Corporation: "You’re in Good Hands"
  • Altec Lansing: "Just listen to this!"
  • Aluria Software: "Security Made Simple"
  • Amazon.com: "…and You’re Done"
  • AMC Theatres: "Experience the Difference"
  • American Express: "Do More"; “Don’t Leave home without it.”
  • American Medical Response: "Patient Focused, Customer Centered, Caregiver Inspired"
  • AMX: "It’s Your World. Take Control"
  • Apache Corporation: "Sense of Urgency"
  • Apollo Group: "You Can Do This"
  • Arcelor: "Steel Solutions for a Better World"
  • Archer Daniels Midland: "Resourceful By Nature"
  • Asda: Saving you money everyday.
  • AT&T Corporation: Reach out and touch someone.”; “"Your World. Delivered."
  • Audi: “Never follow.”
  • Avis: We’re No. 2. We Try Harder. (US, 1962)
  • Avon Products, Inc: "The Company for Women"
  • BAE Systems: "Innovating for a Safer World"
  • Bayer USA: "Science for a Better Life"
  • BellSouth: "Listening, Answering"
  • Best Buy: "Thousands of Possibilities. Get Yours."
  • BI-LO: "Why Pay More?"
  • BMW: "The Ultimate Driving Machine"
  • Bob Evans Restaurants: "Down on the Farm"
  • Boeing: "Forever New Frontiers"
  • Borland: "Excellence Endures"
  • Bose Corporation: "Better Sound Through Research"
  • Bowers & Wilkins (Speaker Mfg.): "Listen and You Will See"
  • BP (British Petroleum): "Beyond Petroleum"
  • BP Microsystems: "Setting the Standard in Device Programming"
  • Budweiser: “This Bud’s for you.”
  • Burger King: "Have It Your Way"
  • Buy.com: "The Internet Superstore"
  • Cadence: "How Big Can You Dream?"
  • California Milk Processor Board: “Got Milk?”
  • Calvin Klein: “Nothing gets between me and my jeans.”
  • Canon: "Know How"
  • Capital One: "What’s in your wallet?"
  • Century 21: "Real Estate for Your World"
  • Cingular Wireless: "Raising the Bar"
  • Circuit City: "Just what you needed"
  • Cirrus Logic: "Leading the Digital Entertainment Revolution"
  • Cisco Systems: "This is the Power of the Network. Now."
  • Citigroup: "Live Richly"
  • CityJet: "Travel Without Frontiers"
  • Cocoa Puffs Cereal: “I go cukoo for Cocoa Puffs!”
  • Compaq (HP): "Inspiration Technology"
  • CompUSA: "We got it. We get it."
  • Cracker Barrel: "Homestyle Cooking Done Right."
  • Crest: “Look Ma, no cavities!”
  • CVS/pharmacy: "Expect Something Extra"
  • Dell Computer: "Get More out of Now"
  • D-Link: "Building Networks for People"
  • Disneyland: The happiest place on earth (US, 1960s)
  • Dow Corning: "We Help You Invent the Future"
  • DuPont: "The Miracles of Science"
  • E.F. Hutton: "When E.F. Hutton talks, people listen"
  • eBay: "The World’s Online Marketplace"
  • Emerson Electric Company: "Consider It Solved"
  • Ericsson: "Taking You Forward"
  • ExxonMobil: "Taking on the world’s toughest energy challenges"
  • FedEx: "Relax, It’s FedEx"; “When it absolutely, positively has to be there overnight.”
  • Ford: "Built for the Road Ahead"; “Built Ford tough!”; “Ford has a better idea.”
  • Fujitsu: "The Possibilities are Infinite"
  • GEICO: "15 Minutes Could Save You 15% or More on Car Insurance"
  • General Dynamics: "Strength On Your Side"
  • General Electric: We Bring Good Things to Life.”; “Imagination at Work"
  • General Mills: "The Company of Champions"
  • Gillette: “The best a man can get.”
  • Global Jet Airlines: "Light is Faster, but We are Safer"
  • Globe Telecom: "Making great things possible"
  • Goldman Sachs: "Our Client’s Interests Always Come First"
  • Hershey Chocolate: “The great American chocolate bar.”
  • Hewlett-Packard: "Invent"
  • Hilton Hotels: "Take Me To The Hilton"
  • Hitachi: "Inspire the Next"
  • Honda: "Power of Dreams"
  • Honeywell: "We are Honeywell"
  • Hudson’s Bay Company: "We are Canada’s Merchants"
  • I.F. Engineering Corp: "Your challenge is our progress"
  • IBM: "On Demand Business"; "We Make IT Happen"
  • IDT: "Powering What’s Next"
  • IFI: "The Power of Choice"
  • Infineon: "Keep on Thinking"
  • InFocus: "The Big Picture"
  • Infosys: "Powered by Intellect Driven by Values"
  • Intel: "Intel Inside"
  • Intersil: "Technology at the Speed of Life"
  • IRobot: "Business Mechanisms to Accelerate Change"
  • ITT: "Engineered for Life"
  • J.C. Penney: "It’s all Inside"
  • John Deere: "Nothing Runs Like a Deere"
  • Johnson & Johnson: "The Family Company"
  • JRC: "You Don’t Need Wires to Communicate"
  • JVC: "The Perfect Experience:
  • Kay Jewelers: Every kiss begins with Kay
  • Kentucky Fried Chicken: “Finger-lickin’ good”; “We do chicken right.”
  • Kodak: “Share moments. Share life.”; "A Virtual World of Live Pictures"
  • Kohl’s: "Expect Great Things"
  • Konica Minolta: "The Essentials of Imaging"
  • Kroger: "Right Store, Right Price"
  • Lehman Brothers: "Where Vision Gets Built"
  • LevelVision LLC: "Engaging People"
  • Linksys: "At Linksys: We are making connectivity easier"
  • Linx Technologies: "Wireless Made Simple"
  • Lockheed Martin: "We Never Forget Who We’re Working For"
  • L’Oreal: "Because you’re Worth It";  
  • Lowe’s: "Improving Home Improvement"
  • Macy’s: “Way to shop.”
  • Martha Stewart Living: "Sharing The Good Things Everyday"
  • Matsushita Electric Industrial: "Panasonic Ideas for Life"
  • Max Factor: “The make-up of make-up artists.”
  • Maxwell House: “Good to the last drop.”
  • Mazda: "Zoom Zoom"
  • McDonald’s: "I’m Lovin’ It."
  • Meijer: "Higher Standards. Lower Prices."
  • Merrill Lynch: "We See Your Financial Life in Total"
  • Metropolitan Life Insurance Company: "Have You Met Life Today?"
  • Micron: "The Future of Memory"
  • Mitsubishi Semiconductor: "Changes for the Better"
  • Mitsubishi: "Better Built, Better Backed"
  • Morgan Stanley: "One Client at a Time"
  • Motorola: "Digital DNA"; "Hello. Moto"
  • National Semiconductor: "The Sight & Sound of Information"
  • Nationwide Mutual Insurance Company: "Nationwide is on Your Side"
  • Nabisco: “Nibble a Nab for a nickle.”
  • NBC: Proud as a Peacock; Be There!; Come Home to NBC (US, 1980’s)
  • NEC Corporation: "Empowered by Innovation"
  • Nestlé: "Good Food. Good Life"
  • New York State: I [heart] New York
  • Nickelodeon: The First and Only Network for Kids (80’s and 90’s)
  • Nike: Just do it. (1988)
  • Nintendo: "Born to play"; “Now Your Playing with Power”
  • Nokia: "Connecting People"
  • Nortel Networks: "Business Without Boundaries"
  • NVIDIA: "The way it’s meant to be played"
  • Office Max: Relentless focus on youNike: "Just Do It"
  • Olympus Corporation: "Your Vision, Our Future"
  • Panasonic: "Ideas for Life"
  • Panera Bread: "A Loaf of Bread in Every Arm’"
  • Pentax: "For Your Precious Moments"
  • Pepsi: "It’s the Cola"
  • Peregrine Systems: "Evolve Wisely"
  • Philips: "Sense and Simplicity"
  • Pier 1 Imports: "Life More Interesting"
  • Pioneer Rocketplane: "Permitting Travel to Space, Travel in Space, and Travel Through Space"
  • Plantronics: "Sound Innovation"
  • Porsche: "There Is No Substitute"
  • Pragma: "Operate at Your Optimum"
  • PricewaterhouseCoopers: "Excellence, Teamwork and Leadership"
  • Principal Financial Group: "We’ll Give You an Edge"
  • Procter & Gamble: "Touching Lives, Improving Life"
  • Progressive: "Now that’s Progressive"
  • Prudential Financial: "Growing and Protecting Your Wealth"
  • Rite Aid: "With Us, It’s Personal:
  • Rolls-Royce: "Trusted to Deliver Excellence"
  • Samsung Electronics: "Imagine"; “Everyone’s invited.”
  • Sherwin-Williams: "Cover the Earth"
  • Silicon Graphics: "The Source of Innovation and Discovery"
  • Sprint Nextel Corporation: "Yes you can"
  • ST Microelectronics: "More Intelligence Solutions"
  • Staples: "That Was Easy"
  • Subway: “Subway, Eat Fresh”
  • T-Mobile: “Stick Together.”
  • Taco Bell: “Think outside the bun.”
  • Target Corporation: "Expect More. Pay Less."
  • The Home Depot: "You Can Do It. We Can Help."
  • The Partnership for a Drug-Free America: “This is your brain. This is your brain on drugs. Any questions?”
  • Time Warner Cable: "The Power of You"
  • Toshiba: "Committed to People, Committed to the Future."
  • Toyota: "Oh What a Feeling"
  • Toys ‘R Us – “I don’t wanna grow up, I’m a Toys R Us kid.”
  • Unisys: "We Make It Happen"
  • United Airlines: Fly the friendly skies. (US, 1966)
  • United Negro College Fund: “A mind is a terrible thing to waste.”
  • United Parcel Service: "What Can Brown Do for You?"
  • United States Postal Service: "Fly Like An Eagle"
  • United Technologies Corporation: "This Is Momentum"
  • USO: "Until Every One Comes Home…"
  • VeriSign: "Where It All Comes Together"
  • Verizon Wireless: "Can You Hear Me Now?"
  • Verizon: Rule the Air
  • Verizon" Make Progress Every Day"
  • vidaRF: "Simple Solutions for Complex Connections"
  • Village Cinemas1: "Where Movies Live"
  • Vodafone: "How Are You?"
  • Vodafone: "Make the Most of Now"
  • Wachovia: "Uncommon Wisdom"
  • Wal-Mart: Always Low Prices; Save money. Live better. (US)
  • Weight Watchers: "Watch Yourself Change:
  • Wendy’s: “Where’s the Beef”; "Do What Tastes Right"
  • Xerox: "The Document Company"
  • XMA Corporation: "When Performance Matters"
Written by The UnNovelist
The Unnovelist